Here are a few of the ranges that I have worked on this year for WH Smith
(The photos are from WH Smith and Whitcoull_nz’s instagram)
The Lexington collection is a brand new gifting range for 2021
Moderno Woman everyday refresh for 2021
Moderno Woman 2020 gifting range saw the addition of silver to compliment the gold
Day dream back to school collection 2021. I worked closely art directing Marissa Kingsbury from Peagreen who illustrated these patterns, and then I designed the collection
Sparkle Pop - this is from back to school 2020, but I thought it would be nice to show some of the refreshed products for this collection - including this crazy rainbow haired unicorn pencil case!